UCF Magazine Survey Results
From the UCF Magazine survey results, I have found that out of 72 UCF students surveyed, 84% read magazines and 16% do not. Of the 16%, the most popular reasons for students not reading magazines is due to not having an interest to read magazines (70%) and students not having the time to read magazines (40%).
For the 84% of students who do read magazines, 76% read a hard copy while only 40% of students use the internet as their primary source.
In general, the time spent on reading magazines is more on a random basis rather than a specific amount of time per week or month. 48% of students randomly read magazines throughout the month versus the 6% of students that read magazines daily.
This pattern is also seen when it comes to time spent reading magazines on the internet. 35% of students randomly read magazines on the internet versus the 6% of students that read magazines on the internet once a week.
When it comes to specifically accessing Her Campus UCF Magazine, 3% of the students access it daily, 13% access it once a week and 63% access it less than once a month.
When asked for general magazine suggestions, 10% recommended to make the content less superficial, 9% would like to see better quality content, and 3% think magazines are too expensive.
Based on the survey, it is apparent that students are not accessing magazines regularly or on a daily basis. It appears that students think that magazines have become too superficial; they would like to see less pictures and more quality content. Furthermore, hard copy magazines are too expensive for students. With that said, it seems that online magazines would be more popular, but they are not. Even though all students surveyed said they have access to magazines I would propose that they do not have access at all times, making it difficult to read the content when they may be interested in doing so. I would also propose that there is a lack of knowledge regarding online magazines and what they have to offer.
My proposal to enhance the online magazine audience would be to utilize social media avenues to market them and to make people aware that online magazines are less expensive and less damaging to our environment than reading hard copies. Online Magazines are the future and by making more people aware of their benefits, the next generation will more readily accept electronic versions of magazines.
