Magazine Research

For HerCampusUCF Magazine, I want to find out how many students read magazines, specifically, who reads HerCampus UCF magazine, how often, and how they access magazines. In order to collect this data of the UCF students and their interests regarding magazines, I put together and am conducting a quantitative and qualitative magazine survey. Knowing this information will help me be successful in reaching our audience via social media.

I decided to make the survey in a more general sense for those who have not heard of HerCampus, but it is also important for those who know of HerCampus to take it as well.

There is a specific question regarding HerCampusUCF Magazine, this way we can get a sense of how often students are looking at HerCampus while the other questions will let us know what students are looking for specifically in a magazine. For those who are not aware of HerCampusUCF magazine, they will have become aware after viewing the survey because of the question regarding HerCampus and the link to HerCampus website at the end of the survey.